Stay ahead of the curve with MarTech

Privacy and personalization are, like the Capulets and Montagues of “Romeo and Juliet,” “two households both alike in dignity” but seemingly at odds with each other. Marketers have the unenviable job of negotiating between the privacy protection consumers demand and the personalized experience they prefer.

What’s to be done? Nothing dramatic, according to Sam Shennan. He has three tips for handling it and delivering a happy ending that leaves the audience cheering and wanting more.

Constantine von Hoffman
Managing Editor

Optimization and personalization

Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences

Tactics to build customer trust in your marketing through transparent data practices and consent-driven personalization.

Marketing artificial intelligence (AI)

Salesforce delivers Unified Knowledge to service agents

Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud.

Diversity and inclusion in marketing

What is diversity and inclusion in marketing?

Diversity drives success, but only if it's in both your content and your organization.

Customer data platform (CDP)

What does ‘Real-Time Marketing’ really mean?

Real-time does not have to mean right now. It’s delivering the information when the end user needs it.

MarTech webinar

Retail Trends Masterclass: Consumer behavior is changing, is your marketing?

Pop-up shops, sustainable marketing, loyalty programs and hyper-personalization are just a few of the changes impacting consumer spending and buying behavior. Get insights into these significant shifts taking place right now and learn how to adapt.

Marketing technology

Lead scoring for existing customers: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers.

Adobe Marketo

Marketo April 2024 releases: Webinar enhancements, Activities API update and more

April's update also includes changes to permission for both users and admins.

Ecommerce

5 mistakes to avoid when adding new ecommerce channels

Expanding to new ecommerce channels is a critical growth strategy, but it comes with challenges. Missteps can quickly derail your progress and waste valuable time and resources.

Diversity and inclusion in marketing

By the numbers: Diversity and inclusion are good business

Improves stock and revenue performance, hiring and retention, and customer acquisition and loyalty.

Generative AI

MarTechBot: Free chatbot designed just for you

Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free.

Start chatting now

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